- Wise CX offers customer experience solutions, such as an omnichannel platform that manages and unifies inbound and outbound communications with customers across all channels, social listening, and the ability to create conversational AI agents.
- Wayra reinvests in Wise C to boost its growth in Spain, where it already has important clients, and in Brazil, where it recently acquired a company that specialises in AI.
- On March 4, Wayra will return to 4YFN with its own booth, where Wise CX will be showcasing every aspect of its ground-breaking platform.
The Argentine startup Wise CX, which offers a multi-channel customer support platform targeted at large and medium-sized businesses, has once again received funding from Wayra, Telefónica’s corporate venture capital division.
Wayra Hispam had previously invested in Wise CX, which aided in its internationalisation and expansion into other Latin American markets. The startup has gone on to become a market leader in customer service since then. With this additional investment, Wayra hopes to support its continued growth in places like Brazil, where it recently bought a local business that specialises in artificial intelligence for contact centres, and Spain, where it already has a sizable clientele.
In a world where customers connect with businesses across many channels, many service centres are overburdened, resulting in an inconsistent, slow, and unpersonalised user experience. Wise CX addresses this issue by providing multiple customer experience solutions via a SaaS platform, including an integrated omnichannel management solution that unifies inbound and outbound communications with customers across all of a company’s channels, social listening, and an innovative platform for developing conversational AI agents. These AI agents utilise generative artificial intelligence to provide more fluid, customised, and efficient interactions across many channels. In addition, Wise CX offers real-time data analytics to provide actionable insights that inform strategic decisions.
Wayra’s long-standing relationship with Wise CX has been critical to its growth and access to the large clients it has, as is the case in Latin America or Spain. Telefónica is also a client of the startup and has integrated its platform into Movistar Fusión, a clear success story of how investing in startups helps Telefónica attract innovative solutions to provide a better experience to its customers.
Pablo Moro, Director of Wayra Ventures, said: “Having accompanied Wise CX over the years and seen them grow, we have a strong relationship with them and know them well, which is why we wanted to reinforce our commitment by reinvesting in them to strengthen their growth in Spain and Brazil. We see a great future for Wise C because of their omnichannel approach and their use of artificial intelligence, which makes a significant difference to the user experience. In doing so, we are reinforcing our commitment to innovation and supporting startups that are leading technological change”.
David Cabrera, CEO and founder of Wise CX, said: “Our mission is to improve the experience that companies deliver to their customers every day. Today, we see that generative artificial intelligence can improve the relationship between them. And in Wayra, we have found a strategic investor who shares our vision of transforming the future of customer service through innovation and AI, and who will help us take our company to the next level”.